Dave Herzberg


Chief Operating Officer


What is your role and function at WPS? 

Chief Operating Officer. I oversee the publishing operation, which includes research and development, professional training, art, editorial, production, procurement, fulfillment, customer service, and facilities. I am also part of the company’s Leadership Team.

My workdays vary quite a bit – some are filled with team meetings on projects and individual meetings with staff members, while on other days I have more time to focus on project work and strategic initiatives for the Leadership Team. I enjoy the variety. 


What issues or needs are you an advocate for inside the company?

I work with many different teams to publish the new titles and revisions that drive our revenue, to increase efficiency and reduce costs in our business operations, and to nourish a positive work environment. What inspires me is helping to create an organization that attracts talented people and enables them to thrive.


How long have you been at WPS?

I started at WPS in 2000. Since I joined, the company has changed dramatically in its focus on culture, core values, and the employee experience.


Where are you from? Where did you grow up?

I was born in Cleveland, Ohio, but have lived in California since I was 6 years old (except for one year during college when I lived in England). When I was very young, we lived on an army base in Oklahoma, where I remember looking for prairie dogs, throwing rocks at wasp nests, and jumping into the pool at the Officers’ Club.


Three personal things about you people probably wouldn’t know:

I jumped out of an airplane five different times. The airplane was in the air, not parked on the runway.


What’s a big obstacle you’ve had to overcome in your life or career?

Four knee surgeries, one torn rotator cuff, and more injuries than I can count. I can’t run anymore, but I can still surf and for that, I feel fortunate.


What’s your personal connection to the WPS mission?

I'm a research psychologist, so my professional background is directly related to our mission at WPS. I have great respect and admiration for the clinicians who work directly with children and families. I feel that promoting our positive culture and core values is a way that I can put my psychological training to good use.


What is your educational background?

I have a PhD in psychology from UCLA and a BA in philosophy from UC Berkeley.


What’s something you’re currently studying or learning?

I’m learning Spanish by listening to lessons during my commute to Torrance.


What do you enjoy most about working at WPS?

I enjoy working for a company that feels like a family. I enjoy being a part of our team and our culture. I enjoy contributing to the growth of a thriving organization with a positive, humanistic mission.


What did you use to do before WPS?

Life prior to WPS was mostly about education, with 5 years of college and 8 years of graduate school and postdoctoral fellowship. In between, I worked as an editor for a computer magazine and then spent 6 months traveling around the world. My wife Liz and I were married in 1997. We have two children, Jacob (born in 1999) and Anna (born in 2004).


Where can we contact you?


You can email me here

My LinkedIn


< BACK TO WPS TEAM