Laura Wallof

Manager, Marketing


What is your role and function at WPS?

As Marketing Manager, I strategize, plan, and oversee the execution of more than 13 trade shows annually. I coordinate corporate sponsorship contracts to gain visibility within our target audience. I also create content and oversee the design of convention-related marketing materials.

 

What issues or needs are you an advocate for inside the company?

I am an advocate for reaching our market and applying data to future strategies to yield the most impact. I want to know everything about who our market is and what they need. My hope is that WPS can serve them with the highest standard of excellence and that they can serve their clientele with that same excellence.

 

How long have you been at WPS?

I joined the WPS family in 2016.  Since then, I have come to understand the value placed on each and every employee. 

 

Where are you from? Where did you grow up?

I am originally from Ojai, CA, a small town just north of Los Angeles. I grew up participating in Indian American sweat lodges at Ojai’s many retreats since the age of 10.  Currently, I reside in Redondo Beach with my husband, Ted, and our daughter, Grace. Together, we enjoy beach volleyball; yoga; whole-foods, plant-based cooking (“Let thy food be thy medicine, and thy medicine be thy food.” —Hippocrates); wine-tasting; and long walks on the beach. I am so grateful to be back in the beach cities after two years on the East Coast in Virginia where my husband opened a successful health-food restaurant.

 

What are three personal things about you people probably wouldn’t know?

I have been skydiving twice and have repelled down a 600-foot cliff into raging waters. 

For nearly four months, I traveled to 13 different countries in Europe alone.

I got busted by every teacher throughout my elementary school for talking too much.  Enough said.

 

What’s a big obstacle you’ve had to overcome in your life or career?

When my 2-month-old daughter’s seven new birthmarks were diagnosed as evidence of neurofibromatosis, I could not have fathomed the road we would travel.  Nuerofibromatosis-1 (NF1) causes tumors that can lead to cancer, blindness, hearing loss, learning disabilities, and dysmorphia to grow anywhere in the body.  For us, this means Grace undergoes MRIs with sedation every 3 to 6 months to closely follow the tumor growth on her hypothalamus and the two neurofibromas on her optic nerves, which could cause blindness. We have a team of 12 specialist doctors who must stay on top of her health. We must always be vigilant of normal growth and development because any delays could be related to tumor growth. All parents are delighted when their children meet developmental milestones, but for us, it’s a cause to rejoice. Somehow, NF1 has caused us to take nothing for granted. We celebrate the small and normal successes, and it has caused us not to expect our child to be the best, but just to be. 

What’s your personal connection to the WPS mission?

As a mother of a special needs child, I have come to appreciate the gift of what WPS offers through personal first-hand experience. These assessments—administered by Grace’s neurologist, neuro-ophthalmologist, neuropsychologist, speech–language pathologist, and occupational therapist—have helped to drive intervention plans to assist my daughter’s growth and development. These helping professionals have quantified my concerns and have developed intervention plans to drive forward the development and thriving of my child. I don’t know what could be more important than that to any mother. 

 

What is your educational background?

After receiving my undergraduate degree in psychology from California Polytechnic University, San Luis Obispo, I went on to receive my master’s degree in psychology from the University of Santa Monica.

 

What’s something you’re currently studying or learning?

Currently, I am learning the project management software, Project Success.

 

What do you enjoy most about working at WPS?

I enjoy working alongside magnificent people and fueling the mission to assist special needs students and their families by publishing the highest quality assessments. At the end of the day, I know that we have a positive impact on people’s lives. I am living proof of that.

What did you use to do before WPS?

For nearly a decade, I enjoyed marketing and sales in the field of luxury interior design. I worked on residential and commercial projects with many celebrity clientele. After the birth of my daughter, I shifted gears, entering the world of education consulting for Pearson Education and several others. 

 

Where can we contact you?

My Email

My LinkedIn

 



 

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